Advantages Of Pay Per Play

Along with the internet comes the advertising and marketing that we were used to seeing on TV and hearing on the radio. People are spending more and more time on the internet these days doing things such as surfing, shopping, socializing, watching TV, movies and other video, etc. With this trend toward more internet usage, the advertisers need to follow along.

Pay Per Play (PPP) is the latest wave in internet advertising. When a person visits a webpage which hosts these ads, they will hear a single 5 second professional audio advertisement. The advertisement will be relevant to the content of the webpage.

How does this work? It will work much like current Pay Per Click programs, minus one critical element - there will be no click required by the visitors! 100% of visitors to the webpage will generate revenue for the webpage owner. That's the Pay Per Play Advantage! Advertisers will bid to have their ad placed on a particular website. The winner's ad will play when a visitor opens that webpage. In turn, the website owner will get paid for every visitor to his website. The more pages the website owner has with these ads, and the more traffic he has, the more income he will generate.

To make this work, there needs to be plenty of websites for advertisers to bid for placement on. PPP is currently in the works setting everything up to start running live on February 1st, 2008. They are eagerly looking for website and blog page owners!

Anyone with a website or blog can be eligible to place the Pay Per Play ads on their website. There is no charge to open a Pay Per Play account. It's also simple to paste the given code onto any webpage where a website owner wants a visitor to hear the advertisements. The ads will be related to the webpage content and they do not take up any visual space on the webpage.

If someone is currently hosting Pay Per Click ads on their website, they may want to consider Pay Per Play as well. As of this writing, there are no agreement issues with a website hosting both types of advertisements. The decision they need to make is if they are willing to let an audio advertisement be played on your website.

Pay Per Play is the next big wave of internet advertising. It will be interesting to see how the future of internet ads will progress.

Pay Per Play Audio Ads The Next Level For Publishers

Pay Per Play is the hottest topic of conversation with website owners right now. It is being recognized by expert marketers as the next big advertising medium of the internet. Pay Per Play is something that has been around for a few years, but is really just coming into it's own.

Let's talk about what Pay Per Play is before we talk about where it's going.

Pay Per Play is an audio advertising medium, similar to radio. The company who developed this medium has large advertisers who use their service; advertisers like Burger King, Taco Bell, and many more. The advertiser pays a fee for every ad of theirs that is played on a website. The website that the ad plays on receives a 25% commission of the price that advertiser pays. What makes this such a powerful resource for advertisers is their ads are only played on websites related to their advertising message.

So if a mortgage company wants their ads played they don't show up on a website about sports, their ads are played on sites that are related to mortgages. Which we all know means their ads are targeted to people looking for that kind of information. Advertisers don't get that on radio or T.V. Also the internet user is going to stay at their computer while the ad plays. With T.V. people leave the room to go do something else during commercials, and on the radio they turn the channel looking for another song they like.

The ads are only 5 seconds in length, and only one ad is played, so there is no annoyance factor with your visitor hearing ads over and over. The ads are embedded in the code of the website. The visitor does not see anything, and the code does not slow down the loading of the page.

Now that we know a little about what Pay Per Play is, lets discuss where it's going.

Pay Per Play is currently being served on a little over 500,000 websites. Pretty small potatoes considering how large the internet is. Those websites serve several million ads each month. This medium has been hugely successful for advertisers. As a result they have demanded that NetAudioAds expand its ability to serve more ads. The advertisers want to push from millions of ads being served each month to Billions of ads being served each month.

That is where their new offer comes in. They have partnered with a large search engine to help with serving the ads. Now they need to find websites to serve the ads on. Pay Per Play will work the same as Pay Per Click advertising with one major difference. The only action required of the user with Pay Per Play is for them to show up to a site that hosts the ads. The visitor does not have to click on anything. This means website owners can make money for 100% of all visitors to their website.

The possibilities with this are huge! If you have 500 visitors a month and receive a .25 cent commission for each of the visitors, that's $125 a month for no extra work on your part. There is no limit to the number of websites you can place this code on, so if you have multiple websites your income goes up even more.